A salon or beauty business
Before: ‘Write a reply about my prices’ and a generic paragraph you wouldn’t send.
After: A reply in your words, using your real price list and booking link, ready to send after a quick read.
She Means BusAIness
You’re running the whole business. AI can carry more of it than you think, if it’s set up to know you.
A free one-hour session for women running small businesses in Northern Ireland. Live on Zoom, Monday 16 November, 12–1pm. If you’ve tried AI and ended up rewriting what it gave you, or you’ve stayed away because you weren’t sure it was safe or worth it, this is for you. We’ll cover what AI is really doing, where it’s quietly going to waste in businesses like yours, and what it looks like when it knows your clients, your services, your voice and how you work, so it takes real weight off instead of adding another thing to manage.
Monday 16 November 2026 · 12–1pm UK time · Live on Zoom
- Why you keep getting bland answers you have to fix (and that it isn’t you)
- The repeat jobs it could take off your plate: enquiries, follow-up, explaining services, content, admin
- What a good, responsible setup looks like, with examples and prompts you can use the same afternoon
Free. Replay available for 72 hours to everyone who registers.
Save your free place
You'll receive the joining link, the worksheet and example prompts, and the 72-hour replay.
Monday 16 November 2026 · 12–1pm UK time · Live on Zoom · Replay available for 72 hours
Owner, admin, marketing, bookings, customer service. Usually all before lunch.
When you wear every hat, the point of AI is to hand some of them over, so you can get back to the work only you can do. That’s hard to believe if your experience so far is a generic paragraph you had to rewrite, or a flyer.
Used with no setup, it guesses, because it doesn’t know your business, who you work with, what you charge or how you talk. Used well, it starts from your information and gives you something 80% done. This session shows you the difference.
It’s good to be cautious.
Women are picking these tools up more slowly than men, and often for sensible reasons: worries about customer information, about accuracy, about whether it’s cheating. Those are the right questions. The answer is a way of working that keeps client details out, checks what matters and leaves the judgement with you. Caution doesn’t have to mean opting out, and opting out is what costs you the evenings.
What you’ll take away
What AI is actually doing
A plain explanation of why it defaults to generic until it’s told otherwise, and why the same tool gives one person rubbish and another person a draft they’d send.
Where it could lighten the load
The enquiries, follow-ups, service explanations, posts and admin you write from scratch, over and over, that could start from something 80% done.
What a good setup looks like
An AI that holds your business profile, ideal client, brand, voice and the way you do things, so you brief it once and stop repeating yourself. Shown, not built live.
How to use it responsibly
What to keep out, what to check, and where your own judgement still has to sit.
I’ll use prepared examples and screenshots, so you can watch and make notes without trying to keep up in another tab. There’ll be time for questions at the end.
What could this look like in your business?
Illustrative examples we’ll cover in the session, rather than client projects or case studies.
A wellness or appointment-based business
Before: Rough notes about a new service, and an hour trying to turn them into a page.
After: A clear service description and FAQs drafted from your notes, with client details kept out.
Another small service business
Before: Every enquiry answered from scratch, follow-ups forgotten when the week gets busy.
After: The enquiry-to-booking journey mapped, with the template, the AI-drafted step and the automated reminder each marked.
Meet Claire
I’m Claire Feldman, founder of Built for Her. My background includes ten years in HR and training, fourteen years as a therapist, and four years mentoring and training business owners.
I use AI in my own businesses and deliver training on practical and responsible AI use, including a recent full-day AI and ethics event in London.
My approach is straightforward: start with a useful task, understand what the technology is doing, and keep your own judgement involved.
Feedback from previous AI training workshops, not this webinar
“Very helpful to get me started thinking about the possibilities of AI. I am going home with lots of useful tidbits.”
“Great pace, and user friendly for beginners like me!”
A few practical details
This session is for women running small businesses in Northern Ireland who want to understand how AI could be useful in their working day. You're welcome if you haven't used it before, or if you've tried ChatGPT and found the answers too generic to use. You don't need technical knowledge or a paid AI account.
Ready to hand a few of the hats over?
Monday 16 November, 12–1pm, live on Zoom. Free, with a 72-hour replay.