Responsible AI education, speaking and consultancy

Understand AI. Make informed decisions about its place in your work.

I’m Claire Feldman. I deliver talks, workshops and practical support on AI, ethics and professional judgement, drawing on a background in HR, training, therapy and business mentoring. Teams, professional bodies, membership organisations and business communities book me to help their people use AI well.

Based in North Down, working across Northern Ireland and online.

Claire writing at her desk in the Built for Her office

Ten years in HR and training for a major UK retailer

Fourteen years in clinical practice

Four years in business mentoring and training

Certified business strategist

Free live webinar

She Means BusAIness: a free introduction to AI for women running small businesses

Monday 16 November 2026 · 12–1pm UK time · Live on Zoom

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What participants say

From ethical AI training for therapists and mental health professionals.

“To have time to think about AI in the context of private practice as a therapist has been hugely helpful.”

Clare Cogan

“A very positive, thought-provoking morning session and a highly productive afternoon session. An excellent day all round.”

Andrea Binks

Also available

Help with your own business

Personalised AI support

Help applying AI to your own tasks, with a particular focus on women-led, owner-led businesses. We work through it together, so you understand what we put in place.

  • Clearer business context for more relevant answers
  • Reusable instructions for writing in your own voice
  • A more consistent process for recurring emails, research or documents

Business systems consultancy

A closer look at where enquiries, follow-up or administration are getting stuck, starting with the £750 Business Systems Audit. Implementation is optional and scoped separately.

  • Improving what happens between an enquiry arriving and a customer booking
  • Choosing a proportionate fix using tools you already have

Where customer journeys leak

  1. Enquiry
  2. Follow-up
  3. Booking
  4. Payment
Claire standing with her laptop and coffee

Experience that shapes the questions I ask.

My route into AI began with people: how we work, how we make decisions and what happens when we’re under pressure. That shapes how I approach trust, confidence and the responsibility we hold for others.

Built for Her also exists to help women take part in, and make informed decisions about, how AI fits their work.

More about Claire

Less busy. More you.

Planning a talk, workshop or training day? Tell me who will be in the room and what you would like them to leave able to do. If you are looking for help with your own business instead, start there too.