About Claire
Responsible AI educator, speaker and consultant. Founder of Built for Her.
My working life has taken me through HR, training, therapy and business mentoring. Across all of it, I’ve been interested in how people work, what gets in their way and what helps them make a change that lasts.
I spent ten years in HR and training for a major UK retailer before becoming a therapist. I’ve now been in clinical practice for fourteen years, alongside four years supporting practitioners with business, marketing and professional development. I’m also a certified business strategist.
Built for Her brings that experience into responsible AI education, speaking and practical consultancy. Organisations, professional bodies and mixed teams book talks and training; my personalised business support focuses on women-led, owner-led businesses.
Useful technology still needs human judgement.
My background in clinical practice makes me attentive to confidentiality, boundaries and the consequences of relying on something that sounds convincing.
HR, training and therapy all involve responsibility for other people: how they behave under pressure, what helps them trust a process and what happens when that trust is misplaced. Those are the questions I bring to AI.
I’ve delivered ethical AI training to therapists and other mental health professionals, and bring that attention to my work with businesses. We consider the information involved, how results will be checked and which decisions need to stay with a person.
Responsible use is part of choosing and using a tool well. It belongs in the practical work from the beginning.
Understanding the people is part of understanding the business.
HR and training taught me to look beyond the written process to how work actually gets done. Therapy developed my understanding of behaviour, trust and the reasons people can feel stuck, even when they know what they want to change.
Business mentoring brought that into the reality of self-employment: making decisions, communicating your work and finding ways to run a business that you can sustain.
That combination shapes how I approach AI. A tool can be technically impressive and still be a poor fit for the person using it. It needs to work within the business, with the time, information and capacity people actually have.
Why Built for Her?
Much of my mentoring work has been with women building businesses around their expertise. I’ve seen how much they can be carrying: client work, decisions, administration and responsibility for making the whole thing hold together.
I want women to have a practical route into using AI and a say in how it fits their work. That means room to ask questions, test ideas and make informed choices, without having to pretend they already understand every new feature.
Your knowledge of your customers and your business belongs in those decisions. It is part of what makes the technology useful.
Practical help, with room to ask questions.
I teach in plain English and use real business tasks wherever possible. We can start with the basics, improve how you use an existing tool or look more closely at a process that needs attention.
My role is to help you make sense of the options and put useful changes into practice. I provide training, consultancy and practical setup, and bring in specialist technical support where a more complex project needs it.
You should understand what we put in place, what it can reasonably do and where your judgement still matters.
Based in North Down, working locally and online.
I deliver talks and training for teams, networks and organisations, and work with business owners across Northern Ireland and online.
If you’d like help making AI useful in your business, or you’re planning a session for your community or team, tell me a little about what you have in mind.