About Claire
Before Built for Her, I spent ten years in HR and training for a major UK retailer, then trained as a therapist — I've been in practice for fourteen years. Somewhere in there I also became a business mentor, helping other practitioners build sustainable practices of their own, and more recently a certified business strategist.
It's an unusual combination, but it's really one thread. HR taught me how businesses actually run day to day, underneath the org chart. Therapy taught me how people actually change behaviour. Business mentoring taught me what small, service-based businesses genuinely need, versus what agencies try to sell them.
A lot of women I talk to, especially in service and caring professions, are quietly reluctant to engage with AI — it can feel like it's not really for them, or even like using it is cheating somehow. I want Built for Her to be proof of the opposite. Used well, AI doesn't replace what you're good at. It clears the admin and repetition out of the way so you have time to actually do it.
I built my own version first
I run several inboxes and I was losing things in them — replies that needed sending, messages that mattered, buried under everything else. So I built a triage that runs every day at noon.
It sorts what's come in, tells me what genuinely needs a reply, summarises each one so I can read the lot in a couple of minutes, and flags what's junk. What I never want to see again, it unsubscribes from on my behalf.
It's not clever. It took an afternoon. It gave me back the first hour of every day, and I still use it.
Where the human has to stay
Ten years in HR taught me that the policies and the processes matter, but the person is the point. That hasn't changed now I work with technology.
Where a real decision is being made — a price being negotiated, a job being offered, something that affects someone's life — there should be a person at the end of it. The job of automation is to clear away enough of the repetition that the person has time to do that part properly.