Cookies

This site uses cookies and local storage in three ways: the strictly necessary ones that make the site work, optional analytics cookies set by Google Analytics, and optional marketing cookies set by the Meta Pixel.

Optional cookies are only set once you accept them. Until then, Google Analytics is loaded in a consent-denied state and stores nothing on your device, and the Meta Pixel is not loaded at all.

Business Leak Check session. As you move through the diagnostic, your answers are held locally in your browser so the result can be calculated at the end. This is not shared with me or anyone else until you choose to submit your email.

Authentication session. If you sign in to any protected part of the site, a session cookie keeps you signed in securely.

Your cookie choice. Your choice, the date you made it and the version of this notice you saw are kept in your browser so the banner does not reappear on every visit.

If you accept optional cookies, Google Analytics 4 sets cookies (named _ga and _ga_<id>) that give your browser a random identifier so repeat visits can be counted as one visitor. They usually last up to two years.

It records which pages you view, roughly where in the world you are, the type of device and browser you use, how you arrived at the site, and a small number of actions such as starting or finishing the Business Leak Check, sending a form, or clicking a booking link. I use this to understand which pages are useful and where people give up.

No names, email addresses, telephone numbers, form answers or Business Leak Check responses are ever sent to Google Analytics. Google's advertising features, remarketing and data sharing for personalised advertising are switched off, and IP addresses are anonymised.

Consent is managed with Google Consent Mode. Analytics storage is set to “denied” by default and only changes to “granted” if you choose to accept.

If you accept marketing cookies, the Meta Pixel from Meta Platforms (Facebook and Instagram) is loaded. It sets cookies (such as _fbp, and _fbc if you arrived from a Meta advert) that usually last up to 90 days, and tells Meta which pages of this site you view, along with your browser and device details. I use this to measure whether my Facebook and Instagram adverts bring people to the site.

No names, email addresses, telephone numbers, form answers or webinar registration details are sent to Meta. Meta may combine this with information it already holds if you use its services; see Meta's own privacy policy for how it does this.

I do not use TikTok pixels, the LinkedIn Insight Tag or Google Tag Manager, and I do not share your form answers or contact details with advertisers.

You can change your mind at any time. Your choice is remembered in your browser, so the banner does not reappear on every visit.

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