Built for Her

Founding programme

Built for Her is currently selecting a small number of women-led Northern Ireland businesses for its founding case-study programme.

Built for Her is selecting three women-led Northern Ireland businesses as founding clients. If your enquiries are strong but what happens after them is messy — admin piling up, follow-up slipping, work that only exists in your head — this is the way in.

Claire seated with a mug in her office

What happens

  1. 1. Fit Call

    Free, 20–30 minutes

    A conversation about your business and what you've noticed, to decide whether an Audit is the right next step. "You don't need me yet" is a real answer.

  2. 2. Business Systems Audit

    £750

    Pre-work, a structured 90-minute conversation, and a written report in seven sections: how it works now, where time and enquiries are leaking, what you already have and aren't using, what I'd fix first, what I wouldn't touch, your AI and data position, and a 90-day plan.

  3. 3. The Fix

    Founding rate, quoted after the Audit

    The priority from your report, scoped and fixed-priced before any work starts. A deposit when the build begins, the balance when you've signed it off.

  4. 4. Equip

    Included

    Handover, short training, a walkthrough recording, written process notes, and a named person in your business who owns it.

The founding terms

Three founding places. The Audit is £750, the same as it will be afterwards — founding clients get the reduced rate on implementation, not on the diagnosis.

The Audit also carries a refund promise: read the report, and if you don't think it was worth what you paid, tell me and I'll refund it. You keep the report either way.

That's there because you'd be hiring someone whose Built for Her case studies don't exist yet. The risk of going first should sit with me, not with you.

Who it suits

Women-led service businesses in Northern Ireland with a genuine flow of enquiries and a customer journey that's currently held together by memory and good intentions rather than a system. You don't need to know anything about AI or automation going in — that's the whole point of starting with the diagnostic rather than a sales pitch.

What it involves

In return for founding pricing, we ask for some baseline data before we start, honest feedback as we go, and permission to use the factual, agreed outcomes in future case studies.

That's it — no forced testimonial, nothing published without you seeing it first, and the baseline numbers we take at the start are yours to keep either way.

Ready to apply?

How long has the business been running?

How many people work in the business (including you)?

Roughly how many enquiries do you get in an average month?

Roughly what's an average booking or customer worth to you?

e.g. a diary, a booking app, spreadsheets, Instagram/WhatsApp, or nothing formal — there's no wrong answer here.

Any trigger, timing, or reason is useful — even "just tired of the admin" is a valid answer.

Have you already taken the Missed Lead Check?

Would you be comfortable being named and featured as a case study if selected (photos, quotes, results)?

Built for Her's founding programme is built around real case studies, so this matters to us — an honest answer either way is completely fine.